The stand of “Mexican World Heritage Cities” was inaugurated, with the participation of Lic. Claudia Rivera Vivanco, municipal president of Puebla; the president of the Association, Ulises Mejía Haro; representatives of the other heritage cities, as well as the secretaries of tourism of the city of Mexico and the state of Oaxaca, Carlos Mackinlay Grohmann and Juan Carlos Rivera Castellanos respectively.
At the Association’s stand, tour operators attended appointments with wholesale buyers
from different countries with the purpose of marketing tourist routes and packages in cities
Mexican World Heritage.
The President of the Association participated in the presentation of the book “Mexico Irrepetible, 44 Universal Treasures” of Unknown Mexico, where Srio. Torruco mentioned that in the operation touches doors, will use as a letter of presentation the strength of the Mexican sites that have the declaration of world heritage by UNESCO.
We thank Mexico Desconocido and Mercedes Benz Vanes for the development of this extraordinary work that shows the riches that our country has.
We also held a working meeting between holders of the tourism areas of Mexican cities, world heritage and tour operators, with the aim of developing a joint strategy to promote these cities internationally.
It was noted that Mexico neglected cultural destinations in its strategy. The disappearance of the Tourism Promotion Council of Mexico (CPTM) represents a window of opportunity to position cultural destinations on beach destinations.
